Packaging triggers purchases

During the Christmas season, many brand owners in the cosmetics industry tend to invest in special seasonal packaging designs to make their products more appealing as gifts. This is because beauty products are often popular choices for Christmas presents. The phenomenon of packaging triggering purchases is becoming increasingly common, with many shoppers being influenced by the packaging they see while window shopping.

According to data, even online shoppers are swayed by nicely packaged products in stores, with up to 45% of them being persuaded to make a purchase. This highlights the importance of attractive packaging in capturing consumers’ attention and driving sales during the festive season.

If you are a brand owner in the cosmetics industry, it may be beneficial to consider creating special Christmas-themed packaging for your products. This can help you stand out from competitors and attract more customers who are looking for unique and aesthetically pleasing gifts.