The magnetic container with multiple layers and a rotating mechanism seems very innovative and user-friendly. The inclusion of a mirror under the cap adds convenience and practicality for on-the-go touch-ups. The strong magnets ensure that each layer securely stays in place, providing a reliable and sturdy design. Allowing clients to customize the colors and finishes of each layer is a great feature, as it enables them to personalize the product to their preferences and match it with their eyeshadows or other compacts.